Investmentor: 01/2017 - current (CEO)

Financial Investment Mentoring | www.investmentor.com.br

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• Mentoring and Planning of Financial Investment, Capital Market and Suitability for people and businesses. Through simple, direct, and "hands-on" language, I have developed a methodology with the objective of breaking paradigms about the market, showing the premises for investing, building your investment plan, as well as to guide how to manage and control your invested capital.

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Instituto IDECACE: 04/2022 – 09/2022 (Project Director)

Brazilian Nongovernmental Organization for Sport and Education | www.idecace.org.br

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• Restructuring of the project área, planning and organizing projects in order to ensure that costs, time and strategies were aligned with the organization's planning.
  Implementation of the Kanban system to manage and monitor the progress of each project, directing the next steps of the teams.
  Leading and guide employees to create a unified sense of belonging, to be possible to achieve the goals of the projects. Budget of R$ 150 million.

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Mezzacapo Uomo: 03/2013 - 01/2017 (CEO)

Brazilian Fashion Company 

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• Marketing and Business Management, development of digital marketing campaigns, growth and customer experience strategies, KPIs analysis, products designing and curation, as well as market studies. Planning, negotiation and operational implementation of stores and online sales in Brazil, USA and Canada.

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Florestal Santa Maria: 09/2012 - 02/2013 (CEO | Board Member)

Brazilian Agribusiness Company | www.florestalsantamaria.com.br

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• Board Member and General Management, responsible for business restructuring and implementation of short, medium and long-term strategies. Achievement of FSC International Certification and operational cost reduction by 22%.

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Green by Missako: 08/2011 – 07/2012 (Commercial Director)

Brazilian Kids Fashion Company | www.lojasgreen.com.br

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• Responsible for the restructuring of the commercial operation and strategic planning of sales, through the Network of Own Stores, Franchises and Multibrand Shops. Stores analysis and negotiation in Shopping Malls. We have achieved 12% sales increase.

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Verus Idiomas: 01/2009 – 06/2011 (Executive Director | Board Member)

Brazilian Franchise of Languages Company 

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• Responsible for business plan, development of governance policies, elaboration of franchising processes and executive management. Board Member.

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Instituto IDECACE: 10/2007 – 10/2008 (Marketing Manager | Board Member)

Brazilian and Spanish Nongovernmental Organization | www.idecace.org.br

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• Board Member and Management Projects for Social Marketing, such as The Relay of Pan American Torch Rio 2007 and The Integrated Community Parapan American Games Rio 2007. Publisher of the Book “Brazil, um passeio pelas mãos do esporte”, edited for 42 countries. Brazilian Delegate of IDECACE for the Brazilian Olympic Committee. A Budget of R$ 40 million.

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Embrase Segurança & Serviços: 07/2006 – 01/2007 (Marketing Manager)

Brazilian Company of Human Resources Services | www.embrase.com.br

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• Implementation of the marketing area. Development of branding project, modernization and repositioning of the brand.
  Development of a communication plan, as well as the creation of information and support tools for the commercial area.

 

 

CQ do Brasil: 04/2004 – 05/2006 (Co-Founder and General Manager)

Brazilian Franchise of Fast Food

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• Responsible for the implementation and general management of the business: architecture, operation, visual communication, marketing and relationship with suppliers.
  Development of the strategic and franchising plan. In the first few months, the brand achieved great visibility in the press and in the "cult gastronomy" market. Standing out in the segment and investment option in the franchise market.

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CNA Idiomas: 09/2001 - 02/2004 (Chief Marketing Officer)

Brazilian Franchise of Languages Company | www.cna.com.br  

 

• Responsible for marketing and franchising strategic planning. I have headed the repositioning of the business, brand and products, as well as the franchise commercial policies. Increasing by 66% the share of mind, 30% of new franchises increase and 28% of revenue increase. A Budget of R$ 10 million.

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ESTADÃO (OESP Mídia): 04/2000 - 05/2001 (Business Unit Manager)

Brazilian Communication Company | www.estadao.com.br

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• Responsible for management and restructuring of the B2B Business Unit, with the redefinition of new media products, marketing strategies and commercial policies. I have headed over 30 sales professionals. I have developed an important social responsibility project. We have achieved 54% turnover increase. A Budget of R$ 8.5 million.

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Leroy Merlin: 11/1998 - 03/2000 (Commercial Manager | Board Member)

French Home Improvement Market | www.leroymerlin.com.br

 

• Member of the committee responsible for the deployment of business operations in Brazil. I have been responsible for the commercial management of a Business Unit. In 18 months this Business Unit achieved growth in the ranking of profitability from 12th place to 3rd place. A Budget of R$ 7 million.

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Editora Abril: 09/1996 - 03/1998 (Account Manager)

Brazilian Communication Company | www.abril.com.br

 

• We have developed a project for commercial and advertising repositioning of Superinteressante Magazine. 316% of advertising increase and 225% of sales increase from 1996 to 1997. A Budget of R$ 2,5 million.

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JCL Comercio de Materiais Elétricos: 05/1991 - 09/1995 (Commercial Manager)

Brazilian Electrical Materials Supplier

 

• Commercial management, development of the strategies and sales policies, negotiation with suppliers. Implementation of stores and independent sales representation. We have achieved 185% turnover increase. Budget of R$ 5.5 million.