CEO | CMO | Board Member | Financial Investment Mentoring | Spiritualist Writer and Speaker
projects
project | 01
01 Launch of "Mezzacapo Uomo" Brand
Goals
Launch of the "Mezzacapo Uomo" brand and implementation of the online sales operations of men's accessories in Brazil, USA and Canada.
Actions
Development of the products portfolio, implementation of the onine sales operations, strategic digital marketing planning, development of communication actions and definition of international partnerships.
Results
Lead Generation, consolidation of the brand in social networks with opinion formers, pages and channels linked to men's fashion, sales effectiveness through the Site, WhatsApp, Facebook and Instagram.
project | 02
02 Torch Relay of the XV Pan American Games Rio 2007
Goals
Strategic and operational Organization of the Torch Relay of the XV Pan American Games Rio 2007.
Actions
Strategic plan, operational and financial management, marketing assistance to the sponsor Samsung, Politic articulation with the Sports Ministry, State Government, City Hall, National Forces, Brazilian and International Olympic Committees.
Results
Investment Caption of R$ 10 million, involvement of 3000 people among athletes and professionals, 51 localities hosted the passing of the torch, job creation in the sector of tourism, commerce and services, relay broadcasted by Globo, CNN and BBC TV networks, publication of the book "Brazil, a stroll through the hands of sport" distributed to 42 countries.
project | 03
03 Implementation of fast food franchise
Goals
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Being a reference in specialized operations of hot dogs.
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Providing a new environment and atmosphere for the client.
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Developing a franchise operation capable of adapting to any region of the country and with a significant profitability expectation.
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Creating a new gastronomic concept.
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Taking the hot dog out of marginality.
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Recreate the hot dog.
Actions
After one year of strategic and operational planning, we have implemented the first pilot unit in the Vila Olímpia neighborhood in São Paulo City.
Results
After 08th months of operation, the pilot store was highlighted several times by specialized media, such as: Vejinha and PEGN.
The specialized media evaluated it as an innovative business with important expectations of profitability.
project | 04
04 CNA Brand Reposition
Goals
Repositioning of the CNA's brand and business in the segment of foreign language teaching franchises. Restructure the operation and raise the revenues for the period 2001-2004.
Actions
Implementation of new management processes, contracting one of the largest communication agencies in the world and developing new business strategies for B2C and B2B.
Resullts
Increase by 66% the share of mind, growth by 30% of new franchises, and 28% of revenue improve.
We has won of the most important marketing and advertising awards in Brazil, USA and Europe. A Budget of R$ 10 million.
project | 05
05 OESP Sectorial Restructuring
Goals
Commercial and operational restructuring of the Business Unit at OESP. Business Yellow Pages in the 2000-2001 period.
Actions
Repositioning of the sales teams, implementation of new trade policies, developing new marketing strategies, and tools, as well as the creation of an important social responsibility project.
Results
Creation of a new concept of B2B products named (Media System). We have obtained a 54% growth in sales. We have gone from a loss of R$ 6 million to a positive result of R$ 5 million. We also won in 2000 in New York the “International Quality Summit Award for Excellence and Business Prestige". A Budget of R$ 8.5 million.
project | 06
06 Launching of Leroy Merlin Stores in Brazil
Goals
Deployment of the first Leroy Merlin store in Brazil in 1998-1999.
Actions
Operational and commercial planning. Negotiations with the first Brazilian suppliers, development of pricing, and sales strategies of the first store, located in Interlagos, São Paulo, SP.
Results
In one year, Leroy Merlin spread in Brazil a new concept of design and sales of hardware and home improvement store. All the segment has been improved ever since. In 18 months the Business Unit whose I was manager has achieved a growth in the ranking of profitability from 12th place to 3rd place.
project | 07
07 Market Repositioning of Superinteressante Magazine
Goals
Development of a project for repositioning commercial and advertising for Superinteressante Magazine along the period of 1996-1998.
Actions
Hire a new sales team and development of new tools and marketing strategies focused at the advertising market (publicity agencies and advertisers).
Results
The magazine has reached a historical growth by 316% in the number of advertised pages, from 6 to 18. The revenue has increased 225%. A Budget of R$ 2.5 million.